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Conference Series: 3

SHE IS: Unstoppable

Join us this Friday, March 19th for our third installment of the She Is: Conference Series, She is Unstoppable

This virtual conference call will feature businesswomen in the sports industry! Panel guests include Kristi Herold, Maggie Brennan, and Sara Campbell. Biographies are offered below. 


We will be joined by Rachel Meehan, founder of Parasol Coaching who will be leading us in a 30-minute goal setting session!


Jenna Hellstrom

Kristi Herold helps connect people through play and helps companies unlock profit through play.  Kristi’s vision is to get 1 million people playing annually.


While Kristi never played intramural sports and doesn’t follow a single pro sports team, she is the founder and CEO of a multi-million dollar global business that has connected over 1.5 million people through play since inception - one of the largest adult recreational sports leagues in the world.   


Pre-pandemic Kristi had grown her team to 40 full time and 350 part time employees, that together built a community of over 150,000 annual participants.  She has completed eight acquisitions in Canada and the US.  When sports were mandated to stop due to the pandemic, Kristi focused her team on staying true to their core purpose of “connecting people through play” with the creation of JAM - now helping corporate clients connect through play around the world. 


In 2020, Kristi was named to the esteemed “Canada’s Top 100 Most Powerful Women” list, and was a top 3 finalist in the Canadian Women Entrepreneur Awards.  She was also the proud recipient of the North American Sport & Social Industry Association’s “Industry Impact Award.”  Her organization has been certified as a “Great Places to Work - Canada” and in 2009 she was awarded the Governor General’s “Queen’s Diamond Jubilee” in recognition of her contribution to the community.


Kristi is a Mum to three busy teenagers and bonus-Mum to three more.  She has a passion for active living, travel, speaking and entrepreneurship, and throughout her life she has been a proven connector and community builder.  Kristi believes we are never too old to “keep playing”!

Nikkita Holder

Member of the Canadian Olympic team in 2016 in Track and Field. Competed at 2 world championships and won a bronze medal at the Pan American Games in 2015. 


Membre de l'équipe olympique canadienne d’athlétisme en 2016. Elle a participé à 2 championnats du monde et a remporté une médaille de bronze aux Jeux panaméricains en 2015.

Larissa Franklin

A member of Canada’s Women’s Softball team since 2013. She along with Team Canada competed at 2 Pan American Games, winning Gold in 2015 and Silver in 2019. She is a  2-time bronze medalist at the world championships in 2016 and 2018.  


Membre de l’équipe canadienne de softball féminin depuis 2013. Avec Équipe Canada, elle a participé à 2 Jeux panaméricains, remportant l’or en 2015 et l’argent en 2019. Elle est deux fois médaillée de bronze aux championnats du monde en 2016 et 2018.

Mikeala Brewer

A former member of the Stanford Cardinal Women’s Basketball Team. She is a 2-time Pac-12 champion (2017, 2019). She was named to the Pac 12 academic honor roll in 2020 and a Pac-12 All-Academic Honorable Mention (2019)


Ancienne membre de l’équipe féminine de basketball à l'université de Stanford. Elle est deux fois championne du Pac-12 (2017, 2019). Elle a été nommée au tableau d'honneur académique Pac 12 en 2020 et une mention honorable Pac-12 All-Academic (2019)

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